Launched in 2005, YouTube is a novel and first-of-its-kind video sharing and viewing platform with more than 2 billion users. It did not take businesses long to start realizing the amazing things that a successful YouTube account could do for their business. The real estate industry stepped up - with realtors leveraging the platform to create awareness about their brand and services. A YouTube channel can also get supplemented with Google's ad network, and you can run successful ad campaigns. YouTube isn't just for creators and hobbyists anymore - it is an influential platform that your business can take advantage of.
If you want to fully utilize what YouTube is offering, you need to have in-depth know-how of how the platform works. It includes everything from channel optimization to channel and video monetization. Keep reading for the best step-by-step guide to leveraging YouTube to create a strong brand identity for your real estate business.
If you monetize your channel and its videos, more views will automatically lead to more revenue. You will need to build brand awareness for your realtor business and figure out ways to do it. Here are some of the best industry-tested ways in which this is possible.
Your channel's home page is the very first thing that any visitor is going to see. You'll get only one chance to make a good first impression - which is why you need to optimize the channel's home page and make it engaging.
YouTube is intrinsically linked to Google, and using proper keywords for titles and tags can give you a huge advantage. Your videos will feature in suggested views, which will lead to an increase in the number of subscribers. Tagging your videos can also make a very big difference in how the algorithm will view you. Do some preliminary keyword research to find out about valuable keywords in the real estate niche and apply them ASAP! Using proper keywords for your video titles and tags can give you additional visibility in search results.
Adding proper keywords to your channel will also make your videos and channel discoverable outside of YouTube. If you want to be discoverable under the powerful Google search algorithm, adding channel keywords is very important. Use proper SEO tools to research important keywords in your real estate niche before you incorporate them.
Audience retention is one of the most important YouTube metrics, and it's measured by the time the average user spends watching your content. By following specific practices on YouTube, you can increase the number of views that your videos get. Your videos will start to fall into "recommended" lists if their audience retention is very good. Here are some of how you can boost audience retention for your real estate brand's YouTube channel content.
The goal is to provide your audience with a linear viewing experience. To do so, you need to structure your videos and playlists properly. It is also the best way to guide viewers towards a longer video experience - optimizing the audience retention and total watch time.
The views and rankings of your videos will be affected by the titles and thumbnails that you use. The title and the thumbnails are the primary triggers that persuade people to tap/click on your video. Optimizing these can help improve your audience retention.
YouTube cards are versatile and can be used in lots of ways. However, the best way to use them is to link them to other videos on your channel. Make sure that the cards link to content that your viewers would be interested in.
It's a very good idea to create content based on high-ranking YouTube keywords in your specific niche. YouTube's algorithm can use these keywords to suggest your videos to viewers looking for specific keywords. You can do this by typing the keyword into the search box.
If you figure out a way to increase the number of video viewers, you will reach the key target demographic that you intend to. Here are some of the best ways in which you can boost your channel's view stats.
The best way to develop a signature brand identity for your real estate business is to develop a signature production style for your videos. Try to do something special and off the beaten path to draw viewers to your unique content.
A great way to optimize your YouTube channel is to get it "partner verified." Doing this will help you monetize your content, upload large videos, and create customized thumbnails for all of your content. It will ensure that your discoverability is very high.
It's also a good idea to do some in-depth research on the target demographic you intend to reach. For a real estate business and any other business, understanding the audience's wants is paramount. Use your YouTube content to address this issue.
Good content will inevitably result in lead generation, but only if you deliver a strong CTA at the end of your video. Make use of end screens and video description cards to reach out. Make sure the CTA is related to the content of the video.
Lastly, it's very important to develop a promotional mechanism for any content you upload on the channel. You can use platforms like Google Analytics to figure out what social media platforms your target audience uses and reach out to them using those.
You also need to optimize the content of the video itself if you want to increase your total number of views and subscribers. The end goal on your end is to take advantage of the YouTube algorithm and rank higher. You also need to understand that your video should appear at the top on Google/YouTube searches. It should also be at the top of the list of suggested videos. To do so, here are some of the steps that you can take.
Use Google Trends to Look Up Trending Topics
It's always a good idea to use tools like Google Trends to figure out what's "hip" currently. If people aren't interested in the topic of your videos, then they won't view it at all. Do in-depth research, figure out trending topics in real estate, and then produce videos related to them.
Do Keyword Research with UberSuggest
As mentioned before, choosing proper keywords can make all the difference for a YouTube channel. This is especially true in the case of a competitive business niche like real estate. After you come up with keyword ideas, you can analyze them with the help of tools like UberSuggest. They'll provide keyword volume and competition stats.
Find Keywords by Mining YouTube Suggestions
Take a leaf out of the YouTube book and look for keywords by mining their algorithm. Enter your primary keyword in the YouTube search bar - and all the suggested search results that appear will be your secondary keywords. This is a very simple hack you can use to look up trending-related keywords.
Use VidiQ to Research Video Tags
A great way to figure out what tags you should be using is to use VidiQ, a simple Chrome extension. It will allow you to analyze your competitors and figure out what video tags they are using. If you want to rank higher on the list, use VidiQ to find related keywords and tags.
YouTube has a mechanism where you can pay other creators to run your ads on their videos. You can also accept payment from other creators by running their ads on your videos. It is a great way to increase the level of brand awareness for your real estate brand. Taking part in remarketing and retargeting is another way in which you can improve brand awareness.
Remarketing and retargeting is a process where you reach out to those users who visited your site but did not engage in the desired action. For example, you should target someone who visited your site but didn't purchase or download anything. Retargeting them using cookies will remind them of your offerings and stand a higher chance of them returning to you.
As many marketing gurus have said, the key to good remarketing & retargeting is to match the message with your market. The goal of your real estate brand should be to reach the target audience with the perfect offer at the perfect time. A novel way to do this is to invest in a Google AdWords account for all your marketing campaigns.
If you promote your YouTube videos and channel with Google AdWords, then you will begin to see tangible returns on your investments in a jiffy. While it is true that investing only in ads will not get you anywhere, having a robust ad-based marketing strategy can be a major plus. It can boost your channel's momentum and help it grow. Here are how Google AdWords can improve the delivery of your YouTube content:
Let's face it - not all ad campaigns work. Some ad campaigns are great, and they result in lots of conversions. Others, on the other hand, are clear misses and don't resonate with the target audience. The best way to understand which campaigns are working and which aren't is to use Google Analytics. You can measure important metrics like conversions, audience tracking, and more. The very first step is to set up Google Analytics for your channel.
Once you do this, you'll get a generated ID number. Enter this number into YouTube's advanced settings, and soon you will have access to much data about your ad campaigns. When this task is done, here are some of the metrics that you will receive first-hand access to -
Here are two other ways in which you can monitor the performance of your YouTube ad campaigns besides Google Analytics -
Assess Video Watch Behavior Using Creator Studio
Video watch behavior is a powerful metric that will help you assess how your channel and videos are doing. The best way to do this is to use a tool called 'Creator Studio.' Using this tool, you need to go to the 'Watch Time' reports to locate the data about watch behavior.
Assess YouTube Channel Performance Using YouTube Audit
First, you need to evaluate your channel's audience engagement by looking up the number of views, subscribers, shares, comments, upvotes, etc. You can also assess the performance of your entire real estate YouTube channel by using a tool called YouTube Audit. You can track metrics for an extended period, allowing you to discern patterns within the data. You can use these insights to change your channel and videos - and increase the total views and subscribers.
If used properly, YouTube is one of the most powerful lead generation tools that you can use. It is a platform that's chock full of ways that you can use to capture and collect leads. Using these tools, you can figure out the target demographic of people (audience) interested in the services your real estate business has to offer them.
You can also use YouTube cards to create clickable CTAs for your channel. All audience members and viewers have to do is click on the card, and they will be redirected to your business website. Video cards are also very engaging and interactive for the users - and are the best way to add outbound links and information to your videos.
Here are the five different types of YouTube cards that you can add to your video to ramp up on lead generation -
End screens are a fantastic mobile-friendly YouTube feature that will allow you to link to related videos and links in the form of a CTA. The end screen can be used to prompt your viewers to go on to a different video, playlist, or website after your video is finished. It is an organic lead generation tactic that you can use for all your real estate videos. It's also a great idea to encourage viewers to subscribe to your channel.
Finally, it would be best to consider adding an in-depth video description to every video that you upload. Apart from a well-written summary, adding timestamps, outbound links, product descriptions, etc., to the video description is also a great idea. It will help you isolate and use contextual keywords, the most important element of any Google or YouTube query. You can also take advantage of the video description option to add optimized long and short keywords.
Product mentions are an amazing way to advertise for other brands. You can also try out "sponsored videos," where you talk about a certain topic related closely to your sponsor. Come up with sponsorships with other related brands to successfully monetize your videos. Here are some common monetization methods.
In summation, you need to optimize your real estate brand's YouTube channel, pay much attention to the videos on your channel, and devote time to in-depth keyword research. You also need to figure out ways to advertise on YouTube, monitor all ad-related analytics, lead generation, and monetize the channel completely. Lastly, it would help if you stay current on all the latest tactics and advances in YouTube marketing. Well, this has been an in-depth guide that will let you get started on your channel ASAP.